Does Your Web Copy Really Grab Your Visitors Attention?


You have mere seconds to accomplish this feat!


From The Mat Of:
James Brown



As a Martial Artist, I could promise to choke your readers into submission...beat them over the head with features and benefits until they comply. What's the truth? This style of web copy doesn't work. Web visitor's need to feel that you are their friend. You are looking out for their best interests. They are looking to ease their pain or gain pleasure. That is why they turn to someone they trust.

I write copy that builds rapport with your target market. Using real life tidbits and indirect persuasion-customers are lead to the buying decision without twisting arms. They feel good about their purchase-they know a great decision's been made.


Verbal Judo and The Art Of Persuasion

Let's get acquainted. My name is James Brown...the copywriter-not the singer. Yes, I feel good-about my ability to write copy that dramatically increases your sales. I spent twenty years as a security officer and bouncer. In that time-I learned how to motivate people of all walks of life.

You would be surprised to learn that I rarely had to use any force. I have a natural ability to persuade people. Verbal Judo is the art of convincing even a biker into leaving the premises-without laying a hand on them.

Working in luxury hotels, you still run into the same problems. Unlike a small hotel chain...the management frowns on the use of force. I dealt with millionaires, movie stars and the down and out. Treated them all the same. It takes a master of persuasion to get a movie star, rock star or sports figure-to stop having a melt down in the lobby. The stories I could tell...and get sued for.


Let me take you back to 40 years ago.

I grew up on the East Coast of Canada. Beautiful. Not much to keep a young teenager busy though. I ran with a wild crowd. I got beat up a lot. Whenever I was by myself, I was easy prey. I'm sure that's a familiar story to a lot of you. My parents were not the hands on type-so I had to find a way to learn how to defend myself. I had a comic book with an ad for martial arts training. I sent out the money and got a small booklet on karate. I knew nothing about martial arts, let alone karate. There were no schools in my area.

The book taught how to condition your hands for striking... using pails of rice, beans and sand. You drove your hands into each pail until you were able to reach the bottom. There was a poster to show foot positions for setting kicks.

My favorite? The punching bag. I made mine from my Dad's army duffle bag. Wow did it hurt when I missed the bag and hit the buckle on the shoulder strap.

It wasn't till I was in my late twenties that I moved and then joined a karate class. That lasted a month. I learned in a hurry-that I hated patterns. When I joined one of the largest hotel chains in the world-the security director was a black belt. We made friends and he gave me private lessons without the patterns. Since that time, I've gone on to earn a brown belt in an aggressive style of hapkido. My instructor blends eight other martial arts into the hapkido-to make it one of the most deadly arts out there. From stand-up to grappling and pressure points...this art has it all.

I've had a number injuries, two unrelated surgeries and arthritis. So at age 52, I'm taking a break. My son is 14 and a black belt in taekwondo. I would love to train with him. He's a big boy at 180lbs and loves to grapple more than stand up sparring. Still going to be awhile before he can dominate the old man.

I've always been a writer...in one form or another. My love of martial arts started 40 years ago. That is what lead me to write about it. With the introduction of my martial arts website...came offers to write sales copy for others. Here's the kicker. I was writing everything from "Shaving Tires For Racing" to "Dog Training". It was sometimes a little hard to sit down at the computer instead of watching the Fight Network.

Good copywriters have great research skills, so it doesn't matter what you are hired to write. It is indeed helpful if you are passionate about the subject.

This is where you benefit. I know martial arts. Live and breathe it ...cannot stop talking about it. With masterful skills in direct response copy-I can bring you greater profits.


 You will:
  • Increase your sales by double or triple.
  • Be concerned your dojo won't hold all the new students.
  • Save money by getting rid of marketing that does not work.
 Here's what to expect when you hire me.

I'll analyse your current web site. Believe me when I say that a whopping number of web sites are overloaded with graphics, read like a dictionary and don't sell the visitor on the most important issue ...YOU.

Over the years, I've emailed web owners just to give them a heads up. How is it that they can have a web site and not know that the font is way too small or the colour scheme makes the print unreadable. Check your web site when you are ready to have a critical eye. How many clicks does a visitor have to make, just to get to find out exactly who you are and what you stand for. I know that like the average web surfer...if I have to search hard to find out the best information-I'm gone from the web site. How many sales or students are you losing?


You Need To Be Positioned As The Only Choice For Your Product Or Service

You are number one! I know that's one description your customers are going to give me-when I interview them. That's right. I interview you and your customers to get the best diamonds of information. Targeted information that will attract more of your ideal market. I'm going to take a side step here. Stay with me. As part of my copywriting business, I own a phone book advertising web site. My clients are dentists, chiropractors and other health professionals. With the free report they get from my web site, right away they see the answer. They have to stand out in the crowd. They must be uniquely positioned-in order for the telephone to ring off the hook. Again, I'll challenge you to open your phone book (later please) and take a look at the section for dentists or massage therapists. How do you choose the right one for you? They all look the same ...isn't this also true with most web sites?

Okay come on back with me, you can check the phone book later.

You could hire a copywriter from one of those find-a-writer type of web sites. What kind of copy are you going to get from someone who bids for the work? Assembly line copy is what you end up with. Could you even be sure of who is writing your copy?

I work directly with you, every step of the way. By interviewing-I'll know how to position you in the marketplace. If we are doing web copy-I'll help your web designer make the right changes on your site. The look and feel of your site is very important. A visitor that is not visually pleased upon landing, may just move on right away. Another lost sale or student!

It's important for me not to waste your time. Right now-the thought of cost has been pulling on your attention span. Just remember this. Calculate how much one more sale or one more student would bring you-it's important to remember that we are going to get the student to stay more than one year. Or the customer to be a repeat buyer. Factor that in. By making friends with the customer-he'll stay loyal to you and rejoice in your success as well. We both know that with my kicking copy ...you'll get double or even triple the response you are used to.
  • Web sites that really work-$3,900-for long copy.
  • Direct Response Letters/Postcards-$750
  • Five Part Email Autoresponders-$500
  • Newspaper ads-$500 for a (5 by 5) This is inches, newspapers use pica's or columns. For simplicity, I used inches.
  • Phonebook Advertising-$1,500 for a quarter page ad-(Graphic Artists Fees are included in price)
  • One hour consulting fees-$125
  • Twenty-Five minute consulting fee-Free...let's get to know each other.
This is short list of writing fees. Need a newsletter, press release or phone script. Let's knock-out a price we can both be happy with.

I'm very easy to work with. After all I'm from the EastCoast of Canada. We are known for our easy going attitude. I can be flexible in terms of payment. Once we have a chat and know that we would like to work together...just tell me if you need help in arranging payments that work within your budget.

I maintain a very busy schedule between copywriting and family. I still have a few blocks of time each month from now till October. If we connect and both feel that working together will make us happy, then I will do my utmost to find time for your project. Since this web site is still under construction-you need to call me. I prefer to talk one on one rather than email anyway. For a free 25 minute consultation, call my toll free number at 1-866-559-0112.

Now here's a sweet deal for martial arts schools on a really tight budget. I like to help-so I've put this together just for you.


 The Dojo Marketing Kitbag

You want to work with me but it's really week to week with your business bills. so why be left out? In the Kitbag-you get the following.
  • A direct response style flyer
  • A newspaper ad (5 by 5 inch)-Remember that news ads go by columns. I put inches as to simplify.
  • A free report to give away to potential students
  • A 5 part email auto-responder series
  • Step by step instructions
  • Coupon for a free 30 minute phone consult.
All the above material is easy to use. Simply copy, then insert your business name and contact information. Within the instructions, you'll learn how to get people to take an immediate response to your marketing material. For example: place your ad in the newspaper, (I'll tell you exactly what page it should be on) offer the free report in exchange for their email. Once you've delivered the report-you will have new students and the emails of all the ones who did not sign up. You can have someone follow up with the people who didn't join up right away. Perhaps one of your top students would like to help out with growing the club. A glowing testimonial from them would go a long ways.

I've put together what I think is a great package for a very affordable price. The Dojo Marketing Kitbag sells for $495.00. This is my winning strategy. I only sell the package to one club per city. That's right. You are protected with your purchase-the club across town won't have the luxury of using this outstanding marketing material.
Want to get your hands on the kitbag?

Just email your name and club location, to (direct.res@rogers.com). I'll let you know if it's available in your city. Let's talk about my guarantee. You must be 100% satisfied with the Dojo Marketing Kitbag. Keep it for 10 days and look it over to make sure it's all I say it is. If for whatever reason, you are not happy and want to return for a complete refund...all I'll ask is that you sign an agreement not to use any of the material. That way someone else in your city can benefit this sweet deal.

You need great long copy.

Your content needs work.

Who else would you call?

A former plumber or even a computer guy?

You need someone who understands you and your market.

To your success,

All the best,

James Brown
52 and still kicking!!


p.s. Yes my focus is on martial arts, m.m.a. I still have clients in the health field. Have a web site other than martial arts? Don't be afraid to call me. I'm very interested in alternative health and spent more than my fare share of time at the chiropractor.

p.p.s. Do you have a phone book advertisement that just isn't working for you? Check out my free report at http://livewiredirectmarketing.com
Double or even triple the response to your ad! I've talked to many people who after years of paying through the nose for their ad-cancelled it before finding me. I could have made that ad pay for itself ten times over.


Martial-Arts-Copywriter
1-866-559-0112
James Brown
Owner
706 Heatherwood Square
Mississauga, Ontario
L4C-4N4
Canada

Martial-Arts-Copywriter is owned and operated under the company Livewiredirectmarketing Enterprises.


All material on this site is the property of Livewiredirectmarketing Enterprises